What's the point of having a great website if nobody can see it? One of the most useful tools to any business is Search Engine Optimization. The concept behind SEO is simple; when a potential customer types in a set of keywords, Google will give them the results that are most relevant to what they searched. The way Google determines what is considered relevant is through an algorithm it uses. Based on multiple factors, it gives you a ranking and prefers certain websites and pages over others. The goal of Search Engine Optimization is to game the algorithm in your favor and make your website the most relevant compared to all the other websites out there locally in your industry.

What you as the business owner receives from this is more customers calling in and as a result, more sales and more money coming your way. It's an asset that consistently produces more customers for you and boosts your business.
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